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Thanks to our business partners, we can offer the highest possible expertise in our instructors as well as the absolute best quality of training products.

What We Strive For
To be a lasting company by creating superior products for automotive, aviation, maritime, outdoor activities, and sports that are an essential part of our customers’ lives.

Our Vision
We will be global leaders in all our markets, and our products will be known for their appealing design, superior quality, and value.

Our Values
Our corporate culture is based on honesty, integrity, and respect for retail partners, customers, and business partners. Our retail partners strive in everything they do to provide the best possible service to all customers and other retail partners by making outstanding efforts and achieving set goals.

Salomon was founded in France in 1947 by Francois Salomon and his son George. Salomon creates innovative products for sports on and around the mountain. Our passion for the outdoors & new technology enables us to continually develop our products together with our athletes to provide you with the best equipment.

Friskis & Svettis is present in more than 160 locations and has hundreds of training facilities across Sweden. Every spring and autumn, we organize several training trips together with Friskis & Svettis.

Runners’ Store was founded in 2006 by experienced and accomplished runners and is today the running store with Sweden’s largest range of running shoes, apparel, and sports electronics. Come and visit us at Regeringsgatan 26 in Stockholm or Baltzargatan 31 in Malmö and meet our running experts and orthopedic technicians.

Ortolab is Sweden’s largest manufacturer of individual orthopedic insoles, with products available both domestically and internationally. We use advanced technology and unique materials that reinforce the foot’s natural way of stabilizing and cushioning impacts.

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